my approach
When my hair started to fall out, it became such an emotional subject and difficult to cope with. I wanted to know why I was losing my hair—and how to regrow it. I then returned to school to study scalp diseases and hair loss at the International Association of Trichology. And the UK's Institute of Trichologists.
Now, as a board-certified Trichologist, IAT, IoT, I've become a specialist in the field, and I’ve personally been able to apply what I've learned, resulting in healthy hair again. I am thrilled to share my knowledge with you. To help you regain your hair confidence.
—PENNY JAMES, BOARD CERTIFIED TRICHOLOGIST, IAT & IOT
penny james
Merging beauty and science.
I have created a unique private space for clients to feel safe, relaxed, and open up about their hair loss struggles. With an extensive background in the hair industry, I have honed my skill set to become a master of hair type and texture, and have extensive knowledge of hair and hair shaft problems, especially concerning styling and chemical damage, along with excellent listening skills, which have helped me extensively with trichology.
My curiosity lies in understanding precisely why hair falls out, the types of hair loss clients may experience, and how scalp diseases affect the scalp and hair. This is an ongoing learning process, as I explore how these problems impact our well-being. Our hair is part of our identity, and when that gets called into question, it's frightening. I understand these feelings due to my own struggles with hair loss.
Credentials
Certification trichologist, IAT in 2013
Board Certified Trichologist IoT 2020
Member of the International Association of Trichology
Member of the Cicatricial Alopecia Research Foundation
Member of Follicle Thought
Member Women’s Hair Loss Council
Member of National Academy of Dermatology
Spokeswoman for Oribe Hair Care
A spokeswoman for T3 Micro
A spokeswoman for Viviscal Vitamins Hair Care
QVC spokesperson/consultant for hair loss prevention products
Advisory board member for Johnson & Johnson at the World Hair Loss Convention
Guest speaker at the World Trichology Conference, Toronto, 2019
Guest speaker at the World Trichology Conference, London School of Medicine, 2023
Many published articles about hair loss and scalp problems, 2013- 2025
Co-author of Hair Tales, the IAT Trichology motivational guidebook
Contributing Editor for GLAM MAGAZINE
Member APT Association of Professional Trichologists
“Working with the hair you have now, while we start to re-grow it.”
— Penny James
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